{"id":3187,"date":"2026-06-25T12:59:13","date_gmt":"2026-06-25T12:59:13","guid":{"rendered":"https:\/\/msnordic.com\/?p=3187"},"modified":"2026-06-25T12:59:32","modified_gmt":"2026-06-25T12:59:32","slug":"dagsam-building-a-identity-for-a-collaborative-industry-platform","status":"publish","type":"post","link":"https:\/\/msnordic.com\/da\/dagsam-building-a-identity-for-a-collaborative-industry-platform\/","title":{"rendered":"DagSam: Building a identity for a collaborative industry platform"},"content":{"rendered":"\n
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Project Overview<\/h3>\n\n\n\n

DagSam required a neutral and scalable brand and digital system to support its role as a collaborative platform within the Danish grocery sector. The project included identity design, website development, CMS integration, and supporting brand assets.<\/p>\n\n\n\n

Content Strategy<\/h3>\n\n\n\n

The content strategy focused on clarity, accessibility, and structure. Given the complexity of the organisation and its multi-stakeholder nature, the information architecture was designed to present content in a simple and intuitive way.<\/p>\n\n\n\n

We prioritised clear messaging, hierarchical content structuring, and a modular system that allows the client to scale and update content easily through the CMS.<\/p>\n\n\n\n

The solution<\/h3>\n\n\n\n

We created a neutral and consistent identity system that allows DagSam to function as a shared platform across multiple stakeholders. The design balances clarity and professionalism while avoiding alignment with any individual partner.<\/p>\n\n\n\n

The result is a scalable brand and digital system built for long-term consistency, flexibility, and ease of use.<\/p>\n<\/div>\n\n\n\n

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Client profile<\/h3>\n\n\n\n

DagSam is a strategic industry partnership that brings together retailers and suppliers in Denmark\u2019s grocery and FMCG sector. <\/p>\n\n\n\n

DagSam Website<\/a><\/p>\n\n\n\n

Deliverables<\/h2>\n\n\n\n