{"id":749,"date":"2023-04-02T21:35:22","date_gmt":"2023-04-02T21:35:22","guid":{"rendered":"https:\/\/msnordic.com\/?p=749"},"modified":"2023-11-07T18:47:27","modified_gmt":"2023-11-07T18:47:27","slug":"lottom","status":"publish","type":"post","link":"https:\/\/msnordic.com\/da\/lottom\/","title":{"rendered":"Lottom"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h3 class=\"wp-block-heading has-nv-dark-bg-color has-text-color\" style=\"font-size:34px\">Designing a New Online Lottery Concept<\/h3>\n\n\n\n<p>Brand concept and identity proposals for an online lottery portal for presenting the biggest games around the world. Brand communication focuses on the idea that the portal\u2019s high usability and many services provide users with a partnership that optimises each visitor\u2019s chances of winning.<br>Visually, we discarded classic casino glitter in favour of content that focuses on people and the emotional rollercoaster that accompanies gambling and winning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading has-nv-dark-bg-color has-text-color\" style=\"font-size:34px\">Client profile<\/h3>\n\n\n\n<p>Online lottery portal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-nv-dark-bg-color has-text-color\" style=\"font-size:34px\">What we did<\/h3>\n\n\n\n<p>Branding, Creative Direction, Corporate Identity, Website Design.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand concept and identity proposals for an online lottery portal for presenting the biggest games around the world. Brand communication focuses on the idea that the portal\u2019s high usability and many services provide users a partnership that optimises each visitor\u2019s chances of winning.<\/p>\n","protected":false},"author":1,"featured_media":750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","wds_primary_category":0,"footnotes":""},"categories":[5,8,9],"tags":[],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-strategy","category-identity-design","category-online"],"_links":{"self":[{"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":7,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"predecessor-version":[{"id":1980,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/posts\/749\/revisions\/1980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/media\/750"}],"wp:attachment":[{"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/msnordic.com\/da\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}