Project Overview
The International Trading Institute (ITI) approached us to help bring greater consistency to their visual communication. Working from their existing logo, we developed a range of marketing and communication materials that strengthened their identity while keeping everything aligned across different channels.
Over the collaboration, we produced both printed and digital content, supported their online presence and helped shape a visual style that feels professional, approachable and recognisable.
What we delivered
- Creative direction and art direction for visual communication
- Brochures and digital brochures
- Flyers and promotional material
- Video shooting and editing
- Social media graphics and slideshows
- Guidance on stock photography selection
- AI-assisted visuals and image creation where relevant
- Technical support for the website and blog
- Ongoing design support for marketing materials
Outcome
Rather than creating a new brand identity, our role was to build on ITI’s existing one and make it work consistently across every touchpoint. From printed brochures to social media and video, each piece was designed to feel like part of the same story, giving the organisation a stronger and more cohesive visual presence.
Client profile
The International Trading Institute provides education and professional training in international trade, helping students and professionals develop practical skills for a global business environment.
