Creating the brand and visuals for new shoe brand
Development of a shoe brand concept aimed at Russian and East European markets. Based on a brand proposition targeting sophisticated urban audiences, but with a sport/leisure slant, our studio designed examples of visual identity, including logo, slogans, packaging, ads, point-of-sales material, etc as well as consultation on building up the new brand.
Client profile
Footwear brand.
What we did
Brand and concept consultation, Branding, corporate identity, packaging design, advertising style guides.
