Project Overview
DagSam required a neutral and scalable brand and digital system to support its role as a collaborative platform within the Danish grocery sector. The project included identity design, website development, CMS integration, and supporting brand assets.
Content Strategy
The content strategy focused on clarity, accessibility, and structure. Given the complexity of the organisation and its multi-stakeholder nature, the information architecture was designed to present content in a simple and intuitive way.
We prioritised clear messaging, hierarchical content structuring, and a modular system that allows the client to scale and update content easily through the CMS.
The solution
We created a neutral and consistent identity system that allows DagSam to function as a shared platform across multiple stakeholders. The design balances clarity and professionalism while avoiding alignment with any individual partner.
The result is a scalable brand and digital system built for long-term consistency, flexibility, and ease of use.
Client profile
DagSam is a strategic industry partnership that brings together retailers and suppliers in Denmark’s grocery and FMCG sector.
Deliverables
- Corporate Identity
- Brand Guidelines
- Website Design & Development
- CMS Implementation
- Presentation Templates
- Client Onboarding
