Designing a New Online Lottery Concept
Brand concept and identity proposals for an online lottery portal for presenting the biggest games around the world. Brand communication focuses on the idea that the portal’s high usability and many services provide users with a partnership that optimises each visitor’s chances of winning.
Visually, we discarded classic casino glitter in favour of content that focuses on people and the emotional rollercoaster that accompanies gambling and winning.
Online lottery portal.
What we did
Branding, Creative Direction, Corporate Identity, Website Design.