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DSK – De Samvirkende Købmænd

Brand Rebirth for leading Danish branch organization

DSK has been a notable name in Denmark for many years, known for its commitment to working for the interests of shopkeepers and small medium-sized supermarkets and grocery stores. Their visual profile was outdated and applications online did no longer live up to modern standards. Our task was to enhance this image through our design and branding expertise, but with the existing corporate colors in mind.

The rebranding effort for DSK resulted in a refreshed brand identity that aligns with current design trends while staying true to the organization’s core values. The feedback from the DSK team and stakeholders has been positive, reflecting the effectiveness of our design approach.

Client profile

Denmarks leading branch organization for shopkeepers, grocery stores, and small-medium sized supermarkets. More about DSK can be found at dsk.dk

What we did

Brand Strategy, Logo and Identity Design, Brand Guidelines Creation, Application in Print and Web.

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