Creation of a new brand for a unique concept
Our collaboration with FamilieAlliancen, a newly established Danish non-profit NGO, was a journey from conceptualization to realization. Our goal was to create a visual identity that encapsulates their focus on family well-being and reflects the organization’s core values and mission.
Our team was involved in every step of the branding process:
- Conceptualization and Strategy: We began with brainstorming sessions to understand FamilieAlliancen’s goals and target audience. This phase was crucial in shaping a branding strategy that not only looks appealing but also effectively communicates the NGO’s mission.
- Visual Identity Creation: We designed a logo and visual elements that are warm, inviting, and representative of familial bonds and support.
- Brand Guidelines: To maintain visual and communicative consistency, we developed detailed brand guidelines. These guidelines are the cornerstone for all of FamilieAlliancen’s branding efforts.
- Execution Across Media: Our role extended to implementing the brand identity across multiple platforms. This included creating print materials like stationery, as well as digital formats such as website design and social media assets.
The branding for FamilieAlliancen has established a strong foundation for its identity as a new player in the non-profit sector. The visual elements we created have been well-received, effectively conveying the warmth and support central to FamilieAlliancen’s mission. Our work has helped them in laying a solid groundwork for their communication and outreach efforts.
FamilieAlliancen is a non-profit NGO founded in 2023 with a desire to make a positive difference to family health and well-being.
What we did
Brand strategy, logo and identity design, brand guidelines, print & digital applications, web design and development